get your phil. and then some.

For the musically inclined, The American Symphony Orchestra League recently recognized the Erie Philharmonic as "one of the finest regional orchestras in America."

We, in turn, were recently chosen by said orchestra to develop and implement a number of new marketing initiatives for its 2007/2008 inaugural season. Nice segue, huh?

These initiatives included various print and outdoor executions as well as the creation of a new brand positioning statement: Get Your Phil.

With the introduction of music director Daniel Meyer and a full slate of entertaining, captivating and remarkably diverse concert offerings throughout the season, Get Your Phil. practically wrote itself. Although, for billing purposes, don't tell Karen or Eric that. Here's a print ad you may have seen in the local paper.

So far, the campaign has been very well received and is generating "a ton of new subscribers." Yay subscribers! So if you (yes, you) haven't renewed or purchased your 2007-2008 season subscription, now is the time to do so (hint, hint, wink, wink). Good seats still remain. Call the box office at 814-455-1375 ext. 4 or visit eriephil.org right this minute.

Oh, I mentioned a few posts back that we were in the midst of designing a new brochure for the folks at RAILPOWER. Here's the front cover and an inside spread of the finished piece for your viewing pleasure:


Other points of interest (without dropping any names):

• we're currently in the process of re-branding/re-positioning a local solutions provider
• we were just selected to work on a national co-branding effort with a regional manufacturer and one of the most endearing cultural icons in American history
• we're in development of a comprehensive hand hygiene campaign for a local hospital

Well, there's a bunch more. But there's a newborn at home I've got to go marvel at.

C-ya.

and now, in the category of "sweet"

Visually orgasmic spot... from the makers of BRYLCREEM, no less. Who knew?