Ride More. Get More.

This morning, EMTA officially kicked off their Bayliner Rewards program to the general public. We are happy to say that we've been fortunate enough to provide them with the creative for the new program.

The Bayliner Rewards program is the link to downtown attractions, retail locations and eating establishments. In partnership with area business, EMTA will provide the transportation solution to keep tourists and people living and working within the Downtown Partnership to continue and enjoy what Downtown Erie has to offer. The Bayliner Rewards program is an incentive program that will be exciting and interactive and is the vehicle to maintain the economic impact of Downtown.

How does it work?
Tourists, employees and area residents will receive the Bayliner Rewards punch card and can have it punched each time they ride the Bayliner Trolley. Get five ride punches, get rewarded.

The card will explain to the rider details about the program and how to log on to BaylinerRewards.com to see participating punch card redemption locations and the location’s specific discount offer. The punch cards will be available at each vendor location, at the EMTA office at 127 East 14th Street and by visiting the website.

Over the next couple of weeks you will find more stuff rolling out in the downtown area. Bus shelter graphics have started to be posted and the cards are available in downtown establishments. Street teams will be out in force during Celebrate Erie and :60 radio spots start running today. (You can listen to a couple of them below)


"Sausage King" :60 Radio




"Parking Garage" :60 Radio

i'd rather be with an animal

New work update. Times 2.

If you're planning a zoo trip this holiday weekend, check out some of the new signage we recently designed to replace the existing animal info signs. A few are already up, and the rest are in the process of being installed throughout the zoo. If you were fortunate enough to attend GalapaZOOza, or if you've made good use of your zoo membership, you may have already seen them.

Here's a sneak peek:


Staying in the animal kingdom, here's another free standing newspaper insert we just finalized for our friends at DAD'S Pet Care.

This FSI will soon reach 35 million homes across the country. So keep on the lookout for its money-saving coupon... hey, it's another buck you can put toward gas. Or a new scooter.

Have a safe and happy 4th.

a healthy dose of reality

Imagine your nine-year-old son telling you his knee hurts, really bad. You take him to see his pediatrician, who immediately refers your young son to an orthopaedic surgeon. Hours later, you learn he could have suffered permanent damage or even lost his leg without prompt, decisive treatment.

Or imagine you're driving to work one day and you nearly black out. You call your husband, he takes you to see your family physician who immediately refers you to a neurologist. Then imagine how quickly your world would change when you're told you have multiple sclerosis.

These are just a few true stories from actual patients, including Erie Blogger Kim Fabrizio, featured in a new campaign we've just finalized for Hamot Medical Center.

The campaign, which includes newspaper, radio and billboard, also introduces the new Hamot Physician Referral Line. It's a 24-hour phone service that connects you with skilled family physicians who, in turn, can give you access to Hamot and its many specialists.

For more info, call the new Hamot Physician Referral line anytime at 877-5678.

share the love

Quick national work update:

This free-standing newspaper insert dropped in 35 million homes across the country yesterday.


In a related story, the dog pictured above was nabbed by animal-control officials during a recent door-to-door sting operation. The alleged perpetrator was not wearing a license.

One guy's trash is another's toxic waste

Used to be trash was just what we called Reality TV.

But now, with analog—and scripted network shows, for that matter—going the way of the dinosaur, we're about to see a lot more of these babies littering the curbside.

Along with being an absolute eyesore, old TVs and other forms of electronic waste have the potential to cause serious environmental issues and health problems if disposed of improperly.

(We're talking toxins like arsenic and mercury leaking into our drinking water.)

That's why our friends at the Erie County Recycling Program are stepping in to help you, me and everyone in between e-cycle their old electronic junk for free.

They're hosting a special e-Waste Collection event this Saturday, May 17, at the North East Township Building. Click the ad below for details:

You do need to pre-register for the event at 1-866-815-0016. Hey, it's toll-free.

Make the call, make a difference. Let's pull the plug on e-Waste.

Editors note:

You probably have pack-ratted away a bunch of electronics over the years that may qualify as e-Waste (for some reason, the words Commodore VIC-20 immediately come to mind).

I caution you, however, that the following electronic device is not—and never shall be —considered junk.

It is proof that man is genius.

party animals, part deux

Here are some random candids from last month's Erie Advertising Club ADDY® Awards... where we took home more Gold ADDYs than any other agency, plus a prestigious Judge's Award (stylishly modeled above by J-Pots).

Yay us!

Cleveland rocks

SHAMELESS UPDATE: Just got word that the Pres & CEO of Cleveland Clinic Regional Hospitals went out of his way to give us props on the "great new campaign." Booyah.

Ok, just because someone looks healthy doesn't necessarily mean they're in good health. With that premise in mind, we just finalized a new specialty healthcare campaign for the fine folks at Ashtabula County Medical Center.

Here's a sneak peek at just a few of the newspaper executions...