Tonight is the official kickoff of the 2006 NFL Football Season—a true national holiday if there ever was one.
Although the World Champion Pittsburgh Steelers won't take on the new and (clears throat) improved Miami Dolphins until 8:30 this evening, a fierce inter-office rivalry has been brewing for months.
You see, I bleed Black & Gold and Jamie, well, Jamie likes the fish.
I'm thinking the Steelers will dominate on both sides of the ball, even with Charlie Batch at QB. You can't follow up a Super Bowl win with a loss to Miami. You just can't. Only time will tell, I guess. We'll see who has bragging rights tomorrow.
In the meantime, I'll be gearing up all day for Eli's wings and some amber goodness.
Let the trash-talking commence, people!
9.07.2006
8.23.2006
fishtank creative Wins National APTA Ad Wheel Award
The APTA Ad Wheel Awards honor the best in public transportation marketing, advertising, promotion, and communications every year. The competition honors APTA member organizations for excellence in advertising, marketing, promotion and communications.
This year we entered the :30 TV spot we did for EMTA entitled "Josie" and recently found out that it won first place in its category. Not only is it a first for us, but a first for EMTA as well. The win was in Group 2: Public transportation systems with more than 1 million but fewer than 4 million passenger trips annually and was judged against other systems its size throughout the United States.
The spot was shot and edited completely in-house and the music was scored by Shaun Mullins at Propellerhead Media in Buffalo.
Each year, APTA members submit their very best advertising, marketing, promotion, and communications materials in the media categories of print, electronic, campaigns and special events to the AdWheel Awards competition.
This year we entered the :30 TV spot we did for EMTA entitled "Josie" and recently found out that it won first place in its category. Not only is it a first for us, but a first for EMTA as well. The win was in Group 2: Public transportation systems with more than 1 million but fewer than 4 million passenger trips annually and was judged against other systems its size throughout the United States.
The spot was shot and edited completely in-house and the music was scored by Shaun Mullins at Propellerhead Media in Buffalo.
Each year, APTA members submit their very best advertising, marketing, promotion, and communications materials in the media categories of print, electronic, campaigns and special events to the AdWheel Awards competition.
8.18.2006
on broken dock
"You can still have Lake Fever and not even know it."
-The Tragically Hip
Yesterday, we held the semi-annual fishtank Lake Fever summer picnic at Kathy's house on Findley Lake. Things were going just swimmingly until the dock broke. Well, to be more exact, it collapsed. And no, Jim wasn't anywhere near the dock when it fell. So we moved the festivities onto the Party Barge and then up to Kathy's deck where we dined on such culinary delicacies as White Hots, Spinach Dip, Deviled Eggs and Rhubarb Pie. Not to mention copious amounts of lager.
The quote of the night was awarded to my tremendously astute wife, Danielle, who, after sitting and conversing at a table with myself, Melissa, and Jesse for quite some time, utters the now-infamous inquiry: "Who's Jesse?" Quite the confidence builder for the new guy.
Next year, Jamie said he wants to do some nude tubing. And Lou promised he would tan his legs.
It's Friday, people!
-The Tragically Hip
Yesterday, we held the semi-annual fishtank Lake Fever summer picnic at Kathy's house on Findley Lake. Things were going just swimmingly until the dock broke. Well, to be more exact, it collapsed. And no, Jim wasn't anywhere near the dock when it fell. So we moved the festivities onto the Party Barge and then up to Kathy's deck where we dined on such culinary delicacies as White Hots, Spinach Dip, Deviled Eggs and Rhubarb Pie. Not to mention copious amounts of lager.
The quote of the night was awarded to my tremendously astute wife, Danielle, who, after sitting and conversing at a table with myself, Melissa, and Jesse for quite some time, utters the now-infamous inquiry: "Who's Jesse?" Quite the confidence builder for the new guy.
Next year, Jamie said he wants to do some nude tubing. And Lou promised he would tan his legs.
It's Friday, people!
8.14.2006
And six days later a campaign is born.
Two day shoot, four day edit, one approval.
The :15 television series and billboards for the EMTA Trolley campaign have been approved and are slated to start in a couple of days. Billboards will post on 12th Street and State Street while TV will be placed as bookend :15's. Radio talent is scheduled in Memphis, TN on Friday. Should have that edited by next Monday. Below is a sneak peek at the billboard creative. TV ads are linked here:
"Thrill Ride" :15
"Be Amazed" :15
"Erie Thing" :15
"Work and Play" :15
The :15 television series and billboards for the EMTA Trolley campaign have been approved and are slated to start in a couple of days. Billboards will post on 12th Street and State Street while TV will be placed as bookend :15's. Radio talent is scheduled in Memphis, TN on Friday. Should have that edited by next Monday. Below is a sneak peek at the billboard creative. TV ads are linked here:
"Thrill Ride" :15
"Be Amazed" :15
"Erie Thing" :15
"Work and Play" :15
8.10.2006
Lead Paint Awareness Campaign Pitch
The numbers are staggering. The consequences are sobering. In Erie County alone last year, more than 240 children were diagnosed with lead poisoning. Yes, you read that right, lead poisoning. And those were just the children who had been tested.
As a matter of fact, any home built before 1978 in Erie County contains lead paint. Which means unless measures have been taken to remove the hazard from your home, your family could potentially be at risk.
Effects of lead poisoning in kids can be as benign as stomachaches and muscle weakness to more serious, life-altering ailments such as blood anemia, brain damage and convulsions.
Research shows that small children are by far the most vulnerable to lead poisoning. They can ingest lead through touching or chewing on paint chips in older homes, eating soil or simply coming into contact with dust that has been contaminated with lead. Expectant mothers and their unborn babies are also at risk, as miscarriages, premature births and stillbirths are well-known side effects of exposure to high levels of lead.
With all this in mind, the Erie Redevelopment Authority (ERA), along with the Erie County Health Department, have asked us to develop a comprehensive, community wide awareness campaign. In fact, that's Beth and Missy going over television storyboards minutes before our pitch to the ERA this very morning.
The goal of the campaign is to not only educate people about the hazards of lead in their homes, but, most importantly, to incite them learn more about how they can protect themselves and their families.
We are extremely honored and excited to be part of such an important initiative. We look forward to reversing the trends and keeping kids healthy and safe throughout our community.
As a matter of fact, any home built before 1978 in Erie County contains lead paint. Which means unless measures have been taken to remove the hazard from your home, your family could potentially be at risk.
Effects of lead poisoning in kids can be as benign as stomachaches and muscle weakness to more serious, life-altering ailments such as blood anemia, brain damage and convulsions.
Research shows that small children are by far the most vulnerable to lead poisoning. They can ingest lead through touching or chewing on paint chips in older homes, eating soil or simply coming into contact with dust that has been contaminated with lead. Expectant mothers and their unborn babies are also at risk, as miscarriages, premature births and stillbirths are well-known side effects of exposure to high levels of lead.
With all this in mind, the Erie Redevelopment Authority (ERA), along with the Erie County Health Department, have asked us to develop a comprehensive, community wide awareness campaign. In fact, that's Beth and Missy going over television storyboards minutes before our pitch to the ERA this very morning.
The goal of the campaign is to not only educate people about the hazards of lead in their homes, but, most importantly, to incite them learn more about how they can protect themselves and their families.
We are extremely honored and excited to be part of such an important initiative. We look forward to reversing the trends and keeping kids healthy and safe throughout our community.
8.09.2006
Day two. Harness free.
For all of you coming back looking for another oh so flattering pic of me in a safety harness, no such luck. Both feet were kept on the ground today as we wrapped the TV shoot for a series of the EMTA Bay Liner Trolley commercials. Footage was logged in this afternoon and in-house editing Thursday and Friday will keep us on schedule. Outdoor concepts that Jim put together were approved today and will go up shortly.
8.08.2006
Trolley TV Shoot–Day One
Just wrapped Day One of the EMTA Bay Liner Trolley TV shoot. That's Jamie in the bucket flexing his aerial cinematography muscles. Day Two is slated for tomorrow, followed by edit and, fingers crossed, a rough cut to Alyson by week's end. Indeed, this is an extremely aggressive shoot/edit schedule. But since the new Trolley service officially begins Saturday, August 26, we need to be on air sooner than soon.
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