On June 29, a large group of folks, including several state dignitaries, gathered at Ringers Sports Lounge in Austin, Texas for a preview of Time Warner Cable's newest product offerings.
We're talking some really cool, techno-savvy stuff: everything from eBay on TV, Caller ID on TV and On Demand Programming to Digital Phone and high-def videoconferencing for the business sect.
Jerry Knierim, Acquisition Marketing Manager for the Austin Division, asked us to develop various materials to help create a buzz around the event and, most importantly, get people in the door. We jumped at the chance.
Since Time Warner corporate recently changed its tagline from Anything's Possible™ to The Power of You™, we chose to develop a mystical, person-centric theme that at first intrigued—then later enticed—people to Discover The Power of You. We sent a teaser postcard, then staggered two 3-D mailers within days of each other. The response? We packed the house.
Carrie, our resident illustrator, got the chance to show off her mad skills on a series of Tarot-inspired cards that served as one of the 3-D mailings. We also created poster-size Tarots that hung at the bar the night of the event. Several people asked Jerry if this was part of a national campaign. They couldn't believe we created such "elaborate artwork" for just a local event. Boo ya!
To check out some of Carrie's even more, well, elaborate artwork, check out www.thestockholmagency.com
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