1.12.2007

new client, the birth of a new dance craze and BOB FM

We submitted our RFP response to the Erie County Recycling Program on Monday. We just found out yesterday that we were awarded the work. Holla! Kudos to the entire fishtank team for pulling together what our newest client referred to as "the most creative" response they received. We will be meeting with the Recycling gang shortly to plan the upcoming 2007 campaign. Watch out all you non-recyclers, we're comin' at ya.

In other news, the birthday hijinks continue here at the 'tank. Click here for the latest dance craze to hit the Internet—starring who else, Jamie. Funny, my birthday was in November and not even a peep. That's cool.

Oh, we received a letter from David Bevins of Connoisseur Media yesterday—although it was dated January 8th, several days after the initial launch of BOB FM I believe. It would have been nice to get a heads up sooner, being an ad agency that places media and all. But hey, that's just my opinion. According to Mr. Bevins' letter, extensive research shows that Erie listeners want a radio station that plays more variety. Sort of an iPod shuffle-type format. I can agree to an extent, I mean how many times can you hear More Than A Feeling on Rocket without wanting to pluck out your eardrums with a rusty icepick? For the folks who dig all kinds of music, and hate the same-old repetitive, watered-down corporate-driven playlists, this station may just be what the doctor ordered (personally, before I got Sirius I listened to FM96 out of London or the Gannon station). But I'm not sure your average Froggy listener will be quick to adapt to such a wide range of musical styles and genres. Time will tell. I can't wait for my dad to freak when Limbo Rock by Herb Albert and the Tijuana Brass segues into 50 Cent's classic Candy Shop. Oh, the humanity.

It's Friday people, drinks are on the house.

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