spreadin' a little magic nationwide

So, we just finalized a national cross-promotional campaign with Disney and DAD'S Treats.

Yeah, that Disney.

The promotion is in celebration of the February 5 DVD re-release of Disney's classic The Aristocats as well as its new live action film, Snow Buddies.

The tie-in couldn't be more perfect. After all, cute little kids + cute little dogs = gold, Jerry, gold.

We developed the above newspaper FSI for national distribution, plus a litany of matching in-store signage, displays, shelf-talkers, etc.—all coming to the big box retailer nearest you. We also developed on-pack rebate offers for the various treat packages and both DVDs.

Not only was it cool to work with such an enormous cultural icon, but it was also a wonderful opportunity to help the folks at DAD'S roll-out the largest promotion in their storied 75-year history.

Thanks again, Jace and Allen. Now where are those free tix to Disneyland you guys promised?