Hey everyone, if you don't already know I'm Whitney, fishtank creative's new intern. My first week was pretty darn fabulous, aside from the week-long blizzard outside. (I mastered the phone!) I've settled into my surroundings and look forward to the rest of the semester at the 'tank. Everyone has been really helpful. I have assisted in some creative, market research and new business development for the company.
I know I am going to learn alot from them and have fun while doing so. This blog will be going up every Friday so look for it people!!
So, until next week... peace.
1.26.2007
1.22.2007
Our "New Edition" minus Bobby Brown
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A big welcome to our new intern Whitney (hence the reference in our headline—and no, I'm not a writer). We won't keep reminding ourselves that she was born one year after the mega hit "Mister Telephone Man" was on the radio and only three when I was tapering my jeans and participating in an all skate at Evans Skateland to "My Prerogative."
She is a Senior Communications major at Penn State Behrend and we are really looking forward to harassing her this semester. She may even learn a thing or two.
Look for her weekly blog entry about her experiences here at the tank.
If you want to send her a warm welcome, you can e-mail her at whitney@fishtankcreative.com
1.19.2007
1.18.2007
change is good, unless it isn't
This just in: we added some stuff to our adverbloggle.
As the only ad agency in Erie brazen enough—or super-sexy-cool in a geeky sort of way enough—to run its own blog, we felt it was time to update things a bit.
In an effort to complement our own intermittent agency life chatter, we've added direct feeds to a few national advertising trades—Ad Age and Adrants—as well as a link to Adfeast, a visually inspiring blog that highlights some of the best print ads out there.
Let us know if there's anything else you'd like to see, or if there's something you'd like to know about fishtank, Erie advertising in general, Melissa's wild nightlife or whatever else comes to mind.
It's Thursday morning, people. Just 10 1/2 hours or so to go until The Office.
As the only ad agency in Erie brazen enough—or super-sexy-cool in a geeky sort of way enough—to run its own blog, we felt it was time to update things a bit.
In an effort to complement our own intermittent agency life chatter, we've added direct feeds to a few national advertising trades—Ad Age and Adrants—as well as a link to Adfeast, a visually inspiring blog that highlights some of the best print ads out there.
Let us know if there's anything else you'd like to see, or if there's something you'd like to know about fishtank, Erie advertising in general, Melissa's wild nightlife or whatever else comes to mind.
It's Thursday morning, people. Just 10 1/2 hours or so to go until The Office.
1.17.2007
let's all get the lead out
Check out two new TV spots we recently wrote, shot and edited for the Erie Redevelopment Authority's "Get The Lead Out" campaign. The media flight began this past Monday. Look for a special cameo appearance by Hanna P.
Spot Uno
Spot Dos
To find out more about lead poisoning in Erie County, click here.
Here's some background on the campaign, previously posted on this very site:
The numbers are staggering. The consequences are sobering. In Erie County alone last year, more than 240 children were diagnosed with lead poisoning. Yes, you read that right, lead poisoning. And those were just the children who had been tested.
As a matter of fact, any home built before 1978 in Erie County contains lead paint. Which means unless measures have been taken to remove the hazard from your home, your family could potentially be at risk.
Effects of lead poisoning in kids can be as benign as stomachaches and muscle weakness to more serious, life-altering ailments such as blood anemia, brain damage and convulsions.
Research shows that small children are by far the most vulnerable to lead poisoning. They can ingest lead through touching or chewing on paint chips in older homes, eating soil or simply coming into contact with dust that has been contaminated with lead. Expectant mothers and their unborn babies are also at risk, as miscarriages, premature births and stillbirths are well-known side effects of exposure to high levels of lead.
With all this in mind, the Erie Redevelopment Authority (ERA), along with the Erie County Health Department, asked us to develop a comprehensive, community wide awareness campaign.
The goal of the campaign is to not only educate people about the hazards of lead in their homes, but, most importantly, to incite them learn more about how they can protect themselves and their families.
We are extremely honored and excited to be part of such an important initiative. We look forward to reversing the trends and keeping kids healthy and safe throughout our community.
Spot Uno
Spot Dos
To find out more about lead poisoning in Erie County, click here.
Here's some background on the campaign, previously posted on this very site:
The numbers are staggering. The consequences are sobering. In Erie County alone last year, more than 240 children were diagnosed with lead poisoning. Yes, you read that right, lead poisoning. And those were just the children who had been tested.
As a matter of fact, any home built before 1978 in Erie County contains lead paint. Which means unless measures have been taken to remove the hazard from your home, your family could potentially be at risk.
Effects of lead poisoning in kids can be as benign as stomachaches and muscle weakness to more serious, life-altering ailments such as blood anemia, brain damage and convulsions.
Research shows that small children are by far the most vulnerable to lead poisoning. They can ingest lead through touching or chewing on paint chips in older homes, eating soil or simply coming into contact with dust that has been contaminated with lead. Expectant mothers and their unborn babies are also at risk, as miscarriages, premature births and stillbirths are well-known side effects of exposure to high levels of lead.
With all this in mind, the Erie Redevelopment Authority (ERA), along with the Erie County Health Department, asked us to develop a comprehensive, community wide awareness campaign.
The goal of the campaign is to not only educate people about the hazards of lead in their homes, but, most importantly, to incite them learn more about how they can protect themselves and their families.
We are extremely honored and excited to be part of such an important initiative. We look forward to reversing the trends and keeping kids healthy and safe throughout our community.
1.12.2007
new client, the birth of a new dance craze and BOB FM
We submitted our RFP response to the Erie County Recycling Program on Monday. We just found out yesterday that we were awarded the work. Holla! Kudos to the entire fishtank team for pulling together what our newest client referred to as "the most creative" response they received. We will be meeting with the Recycling gang shortly to plan the upcoming 2007 campaign. Watch out all you non-recyclers, we're comin' at ya.
In other news, the birthday hijinks continue here at the 'tank. Click here for the latest dance craze to hit the Internet—starring who else, Jamie. Funny, my birthday was in November and not even a peep. That's cool.
Oh, we received a letter from David Bevins of Connoisseur Media yesterday—although it was dated January 8th, several days after the initial launch of BOB FM I believe. It would have been nice to get a heads up sooner, being an ad agency that places media and all. But hey, that's just my opinion. According to Mr. Bevins' letter, extensive research shows that Erie listeners want a radio station that plays more variety. Sort of an iPod shuffle-type format. I can agree to an extent, I mean how many times can you hear More Than A Feeling on Rocket without wanting to pluck out your eardrums with a rusty icepick? For the folks who dig all kinds of music, and hate the same-old repetitive, watered-down corporate-driven playlists, this station may just be what the doctor ordered (personally, before I got Sirius I listened to FM96 out of London or the Gannon station). But I'm not sure your average Froggy listener will be quick to adapt to such a wide range of musical styles and genres. Time will tell. I can't wait for my dad to freak when Limbo Rock by Herb Albert and the Tijuana Brass segues into 50 Cent's classic Candy Shop. Oh, the humanity.
It's Friday people, drinks are on the house.
In other news, the birthday hijinks continue here at the 'tank. Click here for the latest dance craze to hit the Internet—starring who else, Jamie. Funny, my birthday was in November and not even a peep. That's cool.
Oh, we received a letter from David Bevins of Connoisseur Media yesterday—although it was dated January 8th, several days after the initial launch of BOB FM I believe. It would have been nice to get a heads up sooner, being an ad agency that places media and all. But hey, that's just my opinion. According to Mr. Bevins' letter, extensive research shows that Erie listeners want a radio station that plays more variety. Sort of an iPod shuffle-type format. I can agree to an extent, I mean how many times can you hear More Than A Feeling on Rocket without wanting to pluck out your eardrums with a rusty icepick? For the folks who dig all kinds of music, and hate the same-old repetitive, watered-down corporate-driven playlists, this station may just be what the doctor ordered (personally, before I got Sirius I listened to FM96 out of London or the Gannon station). But I'm not sure your average Froggy listener will be quick to adapt to such a wide range of musical styles and genres. Time will tell. I can't wait for my dad to freak when Limbo Rock by Herb Albert and the Tijuana Brass segues into 50 Cent's classic Candy Shop. Oh, the humanity.
It's Friday people, drinks are on the house.
1.08.2007
party like Chewbacca
It's Jamie's 32nd birthday today. Aaaarrrggghhhhhh.
Happy New Year, people. Now get back to work.
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