spreadin' a little magic nationwide

So, we just finalized a national cross-promotional campaign with Disney and DAD'S Treats.

Yeah, that Disney.

The promotion is in celebration of the February 5 DVD re-release of Disney's classic The Aristocats as well as its new live action film, Snow Buddies.

The tie-in couldn't be more perfect. After all, cute little kids + cute little dogs = gold, Jerry, gold.

We developed the above newspaper FSI for national distribution, plus a litany of matching in-store signage, displays, shelf-talkers, etc.—all coming to the big box retailer nearest you. We also developed on-pack rebate offers for the various treat packages and both DVDs.

Not only was it cool to work with such an enormous cultural icon, but it was also a wonderful opportunity to help the folks at DAD'S roll-out the largest promotion in their storied 75-year history.

Thanks again, Jace and Allen. Now where are those free tix to Disneyland you guys promised?

some nice tongue action

And now, for a gratuitous work update:

We recently developed the above FSI (free-standing insert) for the fine folks at DAD'S Treats. Yesterday, it appeared in newspapers across the country.

If you have a four-legged-friend at home and are looking for an alternative to those nasty, fatty pig ears, I'd recommend you clip away the buck off coupon and check out Better Than Ears. Your dog will love them. And you.

My dog, Stella, digs them but her all-time favorite treats are Nut-Tastics. Oddly enough, Jim agrees. He says they actually don't taste half-bad. He's no longer allowed anywhere near our product samples. In fact, he really should be in counseling.

We've got some more fun and exciting national work that will hitting stores near you in the coming months. Plus we've got some big news to share about our growing agency. I'll elaborate on both later. Until then, have a wonderful holiday season.

get yer can to the Tullio Arena this saturday, eh?

I went to a boxing match yesterday and a hockey game broke out. (Please chuckle accordingly.)

Anyway, the good folks at the Erie County Recycling Program have teamed up with the Erie Otters for a special aluminum can recycling event this Saturday, December 8, at the Tullio Arena.

Game time is 7:30. The first fisticuff is scheduled for approximately 7:42.

Here's how it works: Just bring an aluminum can (or cans, for that matter) to be recycled and you'll get two free tix to an upcoming Otters game. That's it. No strings attached. Plus the first 1000 folks in the door get a pretty nifty sports bottle.

For all you die-hard parking ramp tailgaters, now you've got somewhere to toss all those Bud and Coors Light empties. And it's not underneath some old lady's Buick Skylark.

If you're still on the fence about recycling and/or saving our planet, check out this short piece created for the Discovery Channel EMEA by Jellyfish Pictures, London. If this doesn't help convince you, probably nothing will.