Cleveland rocks

SHAMELESS UPDATE: Just got word that the Pres & CEO of Cleveland Clinic Regional Hospitals went out of his way to give us props on the "great new campaign." Booyah.

Ok, just because someone looks healthy doesn't necessarily mean they're in good health. With that premise in mind, we just finalized a new specialty healthcare campaign for the fine folks at Ashtabula County Medical Center.

Here's a sneak peek at just a few of the newspaper executions...

party animals

In anticipation of the 2008 season, the Erie Zoo asked if we'd partner with them on some rather high-profile projects.

Including the new Amur Tiger Exhibit (which, by the way, is going to be really, really cool.)

Our response? Yes, please.

In the coming weeks, for instance, as you and your family meander the Zoo's winding walkways into the adopted habitats of some of our planet's most precious and endearing creatures, check out the newly installed signage. Yeah, we did that.

But enough about us. Go support your Erie Zoo... it's now open daily from 10-5.

For membership information, to make a donation or to sponsor an animal, click on over to the Zoo's website.

If you're looking to score GalapaZOOza tix, they're going fast. Call the Erie Zoo office at 864-4091 to purchase by phone.

Tickets are $85 each. Only a limited number of tickets will be sold, so go on, order yours today.

tame the tiger, white gold, tame him.

New Milk campaign from Goodby, Silverstein + Partners is too good not to share ... hilarious on so many levels:

spread the word.

ADDY AWARD UPDATE:

So, we pulled in some nice gold ADDYs last Friday evening, 8 in all, plus the Judge's Award for some non-traditional work we did for Hamot Medical Center. Raychel has the scoop...

there's gold in them thar hills

Tonight is the 38th Annual Erie ADDY® Awards presentation at the Concourse of Union Station. It's our industry's annual pat-on-the-back for those of us creatives who otherwise shun the proverbial spotlight.

Last year, among numerous gold and silver ADDY Awards, we also received Best of Show distinction for the fifth time in the previous six years. And sixth time overall in the previous nine. I don't mean to come on all bragadocious-like, but it's quite an honor to be consistently ranked (by unbiased judges outside of our area code, mind you) as one of Erie's very best.

By the way, last year we won Best of Show honors for our EMTA Bayliner Trolley TV spots. You can catch all four of them here. This year, we're excited to again partner with EMTA on another Bayliner Trolley themed campaign. But more on that later.

I've decided to do a classic rewind and feature some of our other award-winning work from last year's ADDYs ... like this newspaper series for The Ashtabula Clinic:

spreadin' a little magic nationwide

So, we just finalized a national cross-promotional campaign with Disney and DAD'S Treats.

Yeah, that Disney.

The promotion is in celebration of the February 5 DVD re-release of Disney's classic The Aristocats as well as its new live action film, Snow Buddies.

The tie-in couldn't be more perfect. After all, cute little kids + cute little dogs = gold, Jerry, gold.

We developed the above newspaper FSI for national distribution, plus a litany of matching in-store signage, displays, shelf-talkers, etc.—all coming to the big box retailer nearest you. We also developed on-pack rebate offers for the various treat packages and both DVDs.

Not only was it cool to work with such an enormous cultural icon, but it was also a wonderful opportunity to help the folks at DAD'S roll-out the largest promotion in their storied 75-year history.

Thanks again, Jace and Allen. Now where are those free tix to Disneyland you guys promised?

some nice tongue action

And now, for a gratuitous work update:

We recently developed the above FSI (free-standing insert) for the fine folks at DAD'S Treats. Yesterday, it appeared in newspapers across the country.

If you have a four-legged-friend at home and are looking for an alternative to those nasty, fatty pig ears, I'd recommend you clip away the buck off coupon and check out Better Than Ears. Your dog will love them. And you.

My dog, Stella, digs them but her all-time favorite treats are Nut-Tastics. Oddly enough, Jim agrees. He says they actually don't taste half-bad. He's no longer allowed anywhere near our product samples. In fact, he really should be in counseling.

We've got some more fun and exciting national work that will hitting stores near you in the coming months. Plus we've got some big news to share about our growing agency. I'll elaborate on both later. Until then, have a wonderful holiday season.