2.26.2007

all these commercials won't watch themselves

The past few weeks have been a virtual blur. We've been out on-location shooting TV commercials like they're going out of style. Like early this morning, for instance. In the freezing cold rain/snow/wintery mix that makes the Erie outdoors so, so enjoyable.

The rest of this week is no different—next week either—with the addition of two long-format videos in the mix. All I can say is that our editing equipment is getting a workout of gargantuan proportions. That's why I love this biz, though... it's actually fun to go to work. How many people can say that with a straight face?

Tomorrow, we're taking a short break from production and meeting with a director/director of photography from the New York area. In addition to directing regional spots and a national documentary about the Marines (which, incidentally, aired on PBS last week), he's also worked as a technician on over 30 feature films, including Hoffa, The Shawshank Redemption, Lorenzo's Oil and my personal favorite (those aren't pillows) Planes, Trains, and Automobiles. Now if I can only get me some John Candy memorabilia.

Back to the TV spots currently in production. As soon as they're approved and ready to go, you'll see them here first. A sneak preview, if you will. So stay tuned.

Oh, and if you're visiting the new casino this week, don't gamble all of your money away. Seriously.
(a public service message from the fine folks at fishtank creative)

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